Google Shopping Actions: How to Get Started

The Benefits of Google Shopping Actions

Google’s online marketplace presents a unique opportunity for retailers.

It’s Where your Customers Are

People conduct billions of searches on Google each day, and 20% of consumers begin their product searches on search engines.

It’s an Excellent User Experience

Shoppers can easily make a purchase at the moment of inspiration without having to visit individual ecommerce sites and product pages.

It Acquires Valuable New Customers

Sixty-eight percent of shoppers acquired through Google Shopping Actions are new to merchants. And they’re 14% more valuable than those who don’t use it.

It Increases Spend

The platform’s ease of use and the convenience of its universal shopping cart results in fewer clicks, more items added to the cart, and a higher conversion rate.

It Provides Access to User Data

Unlike Amazon, Google Shopping Actions retailers get access to user data, including name, email, and shipping address.

It Builds Consumer Trust

All purchases made via Google Shopping Actions are backed by the Google Guarantee, which helps build trust with first-time buyers. Plus, Google handles returns and refunds, providing shoppers with a consistent and reliable customer experience.

You Pay Only When an Item Sells

There are no membership fees to sell on the platform, and, unlike Google Shopping, which uses a pay-per-click model, Google Shopping Actions retailers pay only when a product sells.

There’s no Competition from Google

While marketplaces like Walmart and Amazon compete with third-party sellers on their respective websites, Google isn’t a direct retailer. This means sellers that use Google Shopping Actions won’t be competing with Google itself since the search giant isn’t selling products on the marketplace.

Get Started with Google Shopping Actions

To sell your products, you first need to ensure that your business meets the participation criteria. If yours does, you can set up an account.

  • Logo that meets the following criteria:
  • Format: PNG, SVG
  • Max size: 5 MB
  • Dimensions: 768 × 768 pixels
  • Transparent background outside of circle

1. Enter Basic Information About Your Business

For this first part, you’ll simply need to provide your business name, address, and contact information.

2. Select the Program You’re Registering for

Tick the box next to Shopping Actions, as illustrated below.

3. Provide Additional Information About Your Business, its Policies, and its Products

Next, go to the Google Merchant Center, where you’ll continue registering for Shopping Actions.

4. Accept Google’s Terms of Service

Once you’ve submitted all the information about your business, you’ll be asked to read and accept the terms of service.

5. Review and Preview Your Store

Ensure all of your products are present and your logo displays correctly. It’s also a good idea to add a few items to your cart to make sure that shipping costs and sales tax are accurate.

6. Publish Your Store

It’ll take a few days for Google to validate your storefront. Once you receive a validation email from Google, though, you can publish your store. To do so, sign in to your Google Merchant Center account, click the tools icon, select “Shopping Actions,” and click “Publish storefront.”

How Google Shopping Actions Works with Google Shopping Ads

While advertising on Google Shopping Ads drives consumers to your website to make a purchase, Google Shopping Actions allows consumers to purchase your products directly on Google. However, the two programs are complementary, and using them both can help your ecommerce business maximize sales.

Power Your Products with Google

Google Shopping Actions has been referred to as a “game changer” for retailers, for good reason.



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