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William Harris

William Harris

·

May 7, 2025

The Birthday Paradox: Why Your Ad Tests Are Lying to You

TL;DR: The Birthday Paradox Is Wrecking Your Ad Tests

The Birthday Paradox: Why Your Ad Tests Are Lying to You

William Harris

·

Oct 4, 2022

TikTok Ad Creatives Are Getting Sucker-Punched by Simpson’s Paradox

To a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting…

TikTok Ad Creatives Are Getting Sucker-Punched by Simpson’s Paradox

William Harris

·

Mar 8, 2021

The Product Launch Guide: 5 Questions to Answer Before Making the Leap

Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product…

The Product Launch Guide: 5 Questions to Answer Before Making the Leap

William Harris

·

Mar 2, 2021

Shopify SEO: 8 Tips to Help Customers Find Your Store — Sellbrite

Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not…

Shopify SEO: 8 Tips to Help Customers Find Your Store — Sellbrite

William Harris

·

Dec 21, 2020

A Guide to Voice Commerce, the Future of Ecommerce

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a…

A Guide to Voice Commerce, the Future of Ecommerce

William Harris

·

Dec 9, 2020

How to Sell on Google Shopping: 6 Best Practices — Sellbrite

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some…

How to Sell on Google Shopping: 6 Best Practices — Sellbrite

William Harris

·

Nov 25, 2020

An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want — Sellbrite

An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone…

An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want — Sellbrite

William Harris

·

Oct 21, 2020

Google Shopping Actions: How to Get Started

Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing…

Google Shopping Actions: How to Get Started

William Harris

·

Sep 9, 2020

How to Launch Your Own Facebook Shop — Sellbrite

As many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store…

How to Launch Your Own Facebook Shop — Sellbrite

William Harris

·

May 15, 2020

How 6 Women are Navigating the Coronavirus Economy | Grit Daily News

COVID-19. Six months ago, it was something nobody but perhaps some virologists had heard of, let alone experienced. Now the “ coronavirus…

How 6 Women are Navigating the Coronavirus Economy | Grit Daily News

William Harris

William Harris

VP of Marketing #GrowthHacking #Entrepreneur #Father #Workout #Photographer #Musician #Startup #SaaS #eCommerce

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