Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management.

This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do.

Plan your product launch to mitigate the risk of failure, draw in customers, and stay out of the graveyard of failed startups. To help you form a product launch strategy, we’ll review five elements of the marketing-mix framework: Product, People, Pricing, Promotion, and Place. …

William Harris

VP of Marketing #GrowthHacking #Entrepreneur #Father #Workout #Photographer #Musician #Startup #SaaS #eCommerce

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