Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. …

Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business. You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store. …

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce…

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. …

An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established every day comes more competition. …

Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online. The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from Google Search, Google Shopping, Google…

As many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming. In fact, the amount customers spent online with U.S. retailers grew more than 30% in the first…

COVID-19. Six months ago, it was something nobody but perhaps some virologists had heard of, let alone experienced. Now the “ coronavirus economy “ is a global event that will be remembered and written about well beyond most of our lives. There are only a handful of historical events like…

Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can be…