Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management.

This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do.

Plan your product launch to mitigate the risk of failure, draw in customers, and stay out of the graveyard of failed startups. To help you form a product launch strategy, we’ll review five elements of the marketing-mix framework: Product, People, Pricing, Promotion, and Place. …

Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business.

You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store.

Sixty-eight percent of online experiences start on a search engine, and nearly half of online shoppers begin their purchasing journeys on search engines. So if you haven’t made search engine optimization a priority, you’re missing out on potential customers because they don’t even know your ecommerce store exists.

However, with…

Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. The latter may seem like a small number in the grand scheme of all that ecommerce has to offer, but it shows a trend of voice commerce adoption among the global community.

Voice commerce is gaining ground as the next frontier of ecommerce, and ecommerce sellers need to be aware of how to leverage it for their stores, especially as the race for the future of search between the tech “giants” forges on.

This article, backed up…

In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. in response to COVID-19, and by mid-October of 2020, Google finally opened Google Shopping to the world.

Google Shopping can help you stay competitive in the marketplace. As an ecommerce seller, there’s nothing better than resources that can help improve your store’s visibility. However, with Google allowing merchants from all over the world to use Google Shopping for free, you…

An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established every day comes more competition.

So, how can you stay ahead? Google Shopping Insights has some answers. In this guide, we’ll detail how you can leverage the Google Shopping Insights tool to improve your brand positioning and craft your strategy in practical ways that will generate positive ROI for your brand.

What is Google Shopping Insights?

Google Shopping Insights is…

Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online.

The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from Google Search, Google Shopping, Google Images, Google Assistant, and soon, even YouTube. Shoppers can add products from countless brands and businesses to a universal cart and instantly check out with saved payment information.

In other words, Google Shopping Actions lets consumers buy products from wherever they are on Google. They can add any participating product…

As many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming.

In fact, the amount customers spent online with U.S. retailers grew more than 30% in the first half of 2020. And online spending accounted for nearly 19% of total retail sales during this period.

Clearly, stores that are set up to sell online have an advantage right now. And thanks to Facebook Shops, it’s easier than ever for small businesses to launch an ecommerce store.

By setting…

COVID-19. Six months ago, it was something nobody but perhaps some virologists had heard of, let alone experienced. Now the “ coronavirus economy “ is a global event that will be remembered and written about well beyond most of our lives.

There are only a handful of historical events like this that happen in one’s lifetime. This one is particularly terrible because it’s not only wreaking havoc on our global economies, our local communities, and our professional careers — it’s also posing real threats to our personal health, our safety, and even our lives.

The economy is stumbling into the…

Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can be a challenge to get your products seen by the right people.

One of the most effective ways to expose people to your product is through influencer marketing, which uses leaders in a specific industry to share your brand’s products and messaging with a key audience. This enables brands to reach…

In 2019, 1.92 billion people shopped online, and today, with the variety of marketplaces and free tools available, it’s easier than ever to start your own ecommerce business and get in on the online shopping action.

But running a successful ecommerce business requires much more than just choosing a shop name and starting to sell products. If you want to learn how to start an ecommerce business, it involves several important steps that begin with what you’re selling.

1. Select a Product

You may already know exactly what you want to sell. Maybe you knit unique hats and scarves and want to share your…

William Harris

VP of Marketing #GrowthHacking #Entrepreneur #Father #Workout #Photographer #Musician #Startup #SaaS #eCommerce

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