William HarrisTikTok Ad Creatives Are Getting Sucker-Punched by Simpson’s ParadoxTo a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting…7 min read·Oct 4, 2022--1--1
William HarrisThe Product Launch Guide: 5 Questions to Answer Before Making the LeapLaunching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product…8 min read·Mar 8, 2021----
William HarrisShopify SEO: 8 Tips to Help Customers Find Your Store — SellbriteYour Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not…10 min read·Mar 2, 2021--2--2
William HarrisA Guide to Voice Commerce, the Future of EcommerceSeventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a…10 min read·Dec 21, 2020--1--1
William HarrisHow to Sell on Google Shopping: 6 Best Practices — SellbriteIn a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some…11 min read·Dec 9, 2020----
William HarrisAn Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want — SellbriteAn eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone…9 min read·Nov 25, 2020----
William HarrisGoogle Shopping Actions: How to Get StartedGoogle revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing…7 min read·Oct 21, 2020----
William HarrisHow to Launch Your Own Facebook Shop — SellbriteAs many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store…10 min read·Sep 9, 2020----
William HarrisHow 6 Women are Navigating the Coronavirus Economy | Grit Daily NewsCOVID-19. Six months ago, it was something nobody but perhaps some virologists had heard of, let alone experienced. Now the “ coronavirus…13 min read·May 15, 2020----
William HarrisHow to Leverage Influencers to Sell More on Amazon — SellbriteRetail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers…12 min read·Jan 22, 2020--1--1
