Oct 4, 2022TikTok Ad Creatives Are Getting Sucker-Punched by Simpson’s ParadoxTo a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting any conclusive feedback about which ad is performing the best. Nothing, that is, except getting the wrong conclusive feedback. For instance, look at this very beautiful ad creative…Tiktok Ads7 min readTiktok Ads7 min read
Mar 8, 2021The Product Launch Guide: 5 Questions to Answer Before Making the LeapLaunching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation Management. This stat is worrisome, particularly for small ecommerce sellers. They are likely to have less capital to lose on failed products than larger businesses do. …New Product Launch8 min readNew Product Launch8 min read
Mar 2, 2021Shopify SEO: 8 Tips to Help Customers Find Your Store — SellbriteYour Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any business. You may have incredible products and a beautifully designed website, but none of this matters if customers can’t find your store. …SEO10 min readSEO10 min read
Dec 21, 2020A Guide to Voice Commerce, the Future of EcommerceSeventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital assistant. …Voice Commerce10 min readVoice Commerce10 min read
Dec 9, 2020How to Sell on Google Shopping: 6 Best Practices — SellbriteIn a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On April 21st, 2020, Google made Google Shopping free for merchants in the U.S. …Google Shopping Ads11 min readGoogle Shopping Ads11 min read
Nov 25, 2020An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want — SellbriteAn eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, is fighting for consumer attention by investing more time and money. However, with new ecommerce stores being established every day comes more competition. …9 min read9 min read
Oct 21, 2020Google Shopping Actions: How to Get StartedGoogle revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online. The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from Google Search, Google Shopping, Google…Google Shopping Actions7 min readGoogle Shopping Actions7 min read
Sep 9, 2020How to Launch Your Own Facebook Shop — SellbriteAs many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store retail traffic has slowed for most businesses, online purchases are booming. In fact, the amount customers spent online with U.S. retailers grew more than 30% in the first…Facebook10 min readFacebook10 min read
May 15, 2020How 6 Women are Navigating the Coronavirus Economy | Grit Daily NewsCOVID-19. Six months ago, it was something nobody but perhaps some virologists had heard of, let alone experienced. Now the “ coronavirus economy “ is a global event that will be remembered and written about well beyond most of our lives. There are only a handful of historical events like…Coronavirus13 min readCoronavirus13 min read
Jan 22, 2020How to Leverage Influencers to Sell More on AmazonRetail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. …Influencer Marketing12 min readInfluencer Marketing12 min read
