William HarrisTikTok Ad Creatives Are Getting Sucker-Punched by Simpson’s ParadoxTo a business owner, there’s nothing more frustrating than running a plethora of ad creative tests on TikTok or Facebook without getting…Oct 4, 20221Oct 4, 20221
William HarrisThe Product Launch Guide: 5 Questions to Answer Before Making the LeapLaunching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product…Mar 8, 2021Mar 8, 2021
William HarrisShopify SEO: 8 Tips to Help Customers Find Your Store — SellbriteYour Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not…Mar 2, 20212Mar 2, 20212
William HarrisA Guide to Voice Commerce, the Future of EcommerceSeventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a…Dec 21, 20201Dec 21, 20201
William HarrisHow to Sell on Google Shopping: 6 Best Practices — SellbriteIn a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some…Dec 9, 2020Dec 9, 2020
William HarrisAn Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want — SellbriteAn eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone…Nov 25, 2020Nov 25, 2020
William HarrisGoogle Shopping Actions: How to Get StartedGoogle revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing…Oct 21, 2020Oct 21, 2020
William HarrisHow to Launch Your Own Facebook Shop — SellbriteAs many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store…Sep 9, 2020Sep 9, 2020
William HarrisHow 6 Women are Navigating the Coronavirus Economy | Grit Daily NewsCOVID-19. Six months ago, it was something nobody but perhaps some virologists had heard of, let alone experienced. Now the “ coronavirus…May 15, 2020May 15, 2020
William HarrisHow to Leverage Influencers to Sell More on Amazon — SellbriteRetail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers…Jan 22, 20201Jan 22, 20201